Can Family Businesses in New Zealand Considered Entrepreneurial in Nature?

The main objective of this research is to determine that whether family businesses in New Zealand can be considered entrepreneurial in nature. In order to reach this research objective, one of the main entrepreneurial features which is innovation and its characteristics will be observed at family businesses in New Zealand. Observation will be used to collect qualitative data. This research will study on family businesses in only hospitality industry, particularly restaurants. Ten family-owned restaurants in Auckland, New Zealand will be randomly selected to be the sample of the research. The data of this research will be the primary and secondary data observed on the innovative activities at the ten sampled family-owned restaurants. Three questions will be developed based on three main features of innovation to measure innovative activities in the sampled family-owned restaurants. A conclusion that whether family businesses in New Zealand can be considered entrepreneurial in nature will be drawn based on how innovative activities are embedded in the sampled family-owned restaurants.

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